Where do I register my bike?

Many times, we get asked where do I go to register my bike in Seal Beach. The answer is at the foot of the Seal Beach Pier: the Community Police Station. You can reach those volunteers at (562)431-1518. Give them a call or stop by when the Station is open to get your bike registered.

We believe in Long Beach, you can register your bike at most fire stations. This involves a minor fee as well - about $3.

Leisure World residents may also register their bikes within their security department.

Registering your bike is good in case of theft or manufacturer's recall. One of the benefits of shopping at a local shop is that we keep your serial number as well for 5 years. So take a moment and go register!

Tri Winners

Seal Beach had a local win this past month. On September 19th, the Long Beach Triathalon occurred and some local businesses were represented by a relay team:

• Brandon Bennington a sophomore at Los Alamitos high school and junior

mechanic at Main Street Cyclery swam the ½ mile,

• Julio Castillo of Main Street Cyclery cycled the 11 miles, and

• Scott Goodman of Bay Hardware ran the 3 miles to finish up the race.

As a result of their teamwork, they won the relay division of the triathlon with a time of 1 hour 2 minutes, They beat the second place finishing relay team by over six minutes. Congratulations to the Seal Beach guys!

Cross country folks & riding more...

Yesterday we had Calvin & Patty Shank come on in the store. They were riding from the Oregon Coast to St. Augustine, Florida. To give you an idea, it is 1204 steps in the direction and it is 2,580 miles. An impressive feat to say the least.

Everyone here at the shop lives car free - we ride everywhere. We hope you will consider riding more just in your daily life. Try to get your errands done on a bike! Add a basket or panniers to make your bike more functional. Riding is healthy and enjoyable. Here in So Cal, there is little enough reason to not cycle for short distances - say under 3 miles. Plus you never have to worry about parking!

Mention this post and bring in an ad from any competitor that carries our brands and we will give you 10% the lowest price advertised!

Back changes...

Well,

Today Dave, our fearless leader went in to get his back fixed! His surgery went well and he should be back at the shop in the next week or so. Keep the mousetrap builder, triathlete, dad, entrepreneur, husband and pack leader in your thoughts!

This Father's Day - June 20th will be his 13th anniversary of owning Main Street Cyclery. What move? What recession? What surgery? Clearly, the Comeback Kid is still going strong!

Congratulations Dave, Kim, Casper, Nikita and the whole MSC team.

Build Your Own Damn Mousetrap: A Primer on Starting and Running Your Own...

Specials and Deals

We often get calls about "specials" and "deals" to our shop. One of the issues which limits what we can and cannot say is the dealer agreements that we have with our suppliers. For our bike suppliers, we often have to be uniform on retail price points. These points are what are current, particularly for all of the new models in a given line. For example, the currently advertised retail price of a Seacrest 3 speed cruiser is $464.99, and though there may be in-store specials, those cannot be communicated except in the store.
Many people may look for a deal, but not all of those know how to request one in a way that is reasonable to our shop. So the best way to check is to actually come in!

The Mouse is trapped

The shop owner (Dave) has finally published his long-awaited book {BUILD YOUR OWN DAMN MOUSETRAP} about owning a small business (and his journey to get there).

In the new Trade Paperback format-it's available online (www.dorrance.com) or at the shop 317 Main Street, Seal Beach, CA.

If you purchase your copy in the shop, Dave will sign it for you. The ad copy describes the tome as an eclectic how-to get into your own business journal that is filled with quips, anecdotes and most importantly-good tips on how to start and run a small business today.

When do you put on sales?

We have been asked a lot lately when our bikes go on sale - the answer is nearly all the time. Because we are a small shop with very close dealer agreements, we often offer in store specials. We don't do a lot of advertising in print media either, so the best way to know is to stop by.

One of the other questions we have been getting a great deal on the phone is a "price quote" - it is our shop policy to quote the MSRP or available price for current model years. Of course if you provide a region specific print ad with a date and clear offer, we will match it!

Remember it is a great time to cycle!