Faced with the outrageous taxes we already face- Main Street Cyclery has taken a bold stance. We intend to absorb the increase as part of the Cost of Business in California.
We have always had an eclectic pricing methodology, in that we set our advertised prices such that they come out even "after tax." That way, you the consumer walk out the door without having to deal with (e.g. 6 pennies and a nickel) after a $20.00 purchase and no useful way to utilize them. In the past if an item was listed at $18.56 it came out to $20 even. After 1APR that same item will be listed @$18.39 but you will still get out the door for a $20 bill.
Things just feel better when they come out even, so we may lose a little on an individual transaction, it's just less messy for our customer(s). That is our ultimate goal anyway: better value for our customers through knowledge and Service.
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